Every custom sticker pack in Telegram started here. The interface is bare-bones, command-driven and English-only, but you are dealing with the source, not a middleman.
This is a service bot run by the Telegram team itself. Every set you see in a friend's sticker panel went through it at some point: the author uploads images, assigns an emoji to each, picks a short name for the pack and gets a link to share.
Several formats are supported. Regular stickers are PNG or WEBP images with a transparent background, video stickers are short WEBM clips, and animated ones are TGS files made in vector tools. Custom emoji packs are built separately and can be dropped right into the text of a message.
The most underrated part is the statistics. The bot tells you how many times a sticker or a whole pack was sent and how many people installed or removed it. For designers and brands that is free analytics.
The drawbacks are obvious: English menus only, one command per action, and strict size and format rules. Beginners will have an easier time preparing images in an editor or with a helper bot first and coming here once everything is ready.
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